THE THING
Interactive Market Analytics Unveiled in Twin Cities Housing Market
MAAR is making housing market data easier than ever to explore and dissect. Welcome to “The Thing,” a new interactive market analytics tool for local real estate.
The new tool, available at thething.mplsrealtor.com, was developed to simplify the sometimes-arduous task of interpreting housing market statistics.
Users can combine metrics like median sales price, months supply and days on market with breakouts like home types, foreclosures and new construction. The many possible combinations can be further broken down to geographic area.
None of this will take more than a few clicks. The Thing was designed to be highly localized, visually elegant and intuitive.
Although MAAR currently produces housing reports such as the Weekly Market Activity Report, Monthly Indicators, Housing Supply Outlook, and The 100+ for a few years now, the reports have been steadily growing in number and becoming more complex. The Thing represents a major leap toward simplifying the data.
The Thing encapsulates the local housing market into one easy-to-use, interactive, web-based product. Users can still print reports as with prior products, but now they can pull up charts without loading a PDF document, email them on the fly and share them via several social media outlets.
Additional tools will be built into The Thing based upon user request. Several ideas are already in the hopper after initial feedback from focus groups, such as broker/agent branding, the ability to enter self-defined price ranges, the inclusion of school districts and quick sub-area comparisons on the same chart. One step at a time.
This is just our latest contribution to clarifying the housing market. It is our belief that real estate practitioners should always be striving to make their business more transparent and understandable, particularly in a challenging marketplace.
Check out The Thing now at thething.mplsrealtor.com.
If you have further questions about The Thing, start with our FAQ. Also, please consider sending us some feedback.
The Thing was built for you after all. We want it to do what you want it to do!
10K Research & Marketing is a growing research firm based in Minneapolis, Minnesota that serves real estate companies, REALTOR® associations and MLS organizations. It is a division of the Minneapolis Area Association of REALTORS®. Where there is demand for local, elegant housing market reports, 10K is ready to roll. Learn more about The Thing and 10K at www.10Kresearch.com.
