Why a Web Site is Like an Open House
Four years ago I started my web site and started promoting it on my business cards, brochures, etc. About two years ago I realized that I needed to spend more time promoting my web site online than offline and slowly saw an increase in traffic. Then about a year ago I redesigned my site, started participating in forums, and blogging in earnest.
Today I now average more than 200 visitors per day to my web site, but alas, I’m lucky if I get one inquiry per day that comes through it. Then I thought about it… a standard web site is like an Open House in that I’m inviting people to come in to see what I have to offer them (commentary, community information, for sale homes, and sold home search) but it’s an Open House where no one is home.
I’m currently implementing a click-to-chat feature on my site that allows my visitors to quickly ask me a question if I’m sitting on the computer while they’re visiting my site. I’ve had a couple people use the tool so far and I’m hoping that more of you will take advantage of this feature in the future.
Comment from Lucy
Time March 19, 2007 at 2:22 PM
Yes, I have seen the click-to-chat feature on other sites – just love the new technology. Computers are such a big part of our daily lives, and it is imperative to keep up with the changes. Glad to see that you are!